LacavaVirtual 3D cellar and augmented reality to optimize Lacava's customer experience.
The LACAVA project is an innovative and highly technical system developed to elevate the experience of customers purchasing high-end customized wine cellars. The challenge was to offer customers a way to interact with and visualize their custom cellars directly from their smartphones in an immersive and cutting-edge way.
The resulting solution simulates a complete virtual cellar (similar to a 3D presentation) and integrates augmented reality, allowing users to consult their bottle inventory and interact with their physical and digital space seamlessly.
Results & Impact
The system generated a highly positive impact on Lacava's customer experience, enabling quick and intuitive consultation of any bottle in the collection and realistic simulation of the wine cellar in augmented reality right from the smartphone.
System Interface
Process
The development focused heavily on end-user experience (UX), integrating mobile-optimized 3D rendering and augmented reality modules that project the wine cellar into the user's actual physical environment. The elegant interface allows collectors to organize their wine bottles, search their inventory quickly, and easily manage the positions and labels of all stored wines.
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